The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral part of conventional marketing and business for ages not known. In recent times however, it appears that funnels are getting talked about everywhere on the internet.
Truth is, people want to learn more about this strategy for marketing and how they can apply it in their online marketing campaigns. Read on to find out more about the sales funnel to effective Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't a real funnel. For this marketing concept using the term funnel is to visually define the process of selling from beginning to the conclusion. Because it uses a wide entry way for potential customers "Unqualified Prospects" at the top and a much narrower opening for converted sales at the bottom the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
At the top or entrance to the funnel are those people we might consider to be "unqualified prospects"; these are folks who might require your products or services, but you have never contacted them before. You'll have many opportunities and sales later and you'll have people who've purchased your product/service.
The effectiveness of the lead generation funnel is from its ability to permits you to track potential prospects' actions throughout the extended sales process. Using the sales funnel, through figuring out the quantity of prospects who are qualified throughout the process, it's possible to anticipate the number of prospective customers who'll, after a while, become actual customers.
The sales funnel lets you to identify the areas where your sales strategy is not working and where it is succeeding. It also helps to determine if your marketing campaign is not reaching the right customers. This will help you to determine where to focus your efforts to help achieve your marketing goals. It's used to measure and manage the sales process of customers.
The Front - End or Sales Funnel The top
The front of your sales funnel should be the most active part of your process. This requires constant testing. Your imagination and resources will limit the amount of front-end strategies that you could create.
The primary goal of the front- end will be to pull potential customers in and turn them into buyers later in the sales process.
A prospective client is "qualified" when they sign up to your product or service. This is where the potential customer, also known as an "Unqualified Prospect", becomes an "qualified lead. They've taken a step that shows that they may be interested in the product or service you offer.
To make your front-end effective you must be able to drive targeted traffic to your website blog, website or squeeze pages. The most efficient methods and resources for doing this are articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners and blogging, forum posting, content marketing and more.
There are many methods that you can use to "qualify prospects who aren't qualified". One of the most effective is the use of an online squeeze page, where you can offer something of value that is pertinent to your product or service which people can receive for free or drastically reduced price in exchange for their email address and name. You can choose from reports and newsletters, as well as video and e-mail course.
This shows that people are attracted towards your sales channels at the front end. What do you think of the back-end?
The Bottom of The Funnel: The Back-End
The back-end or bottom of the funnel where the major profit and sales are generated. This is where you will find your more expensive products. They all belong to the same subject however in a different format like audio, video or live interactions.
The primary difference between the front-end and back-end is the kind of client and also the price of the service or product that are provided.
It's true that only one percent, or 1-2% of the overall number of folks who enter your front end, will be in the back-end. This is fine, given the fact that this select few will be investing more money.
It is evident that, while front end products and services may be priced at less than $100, back-end products and services are typically priced in the hundreds or thousands. This makes the bottom or back end of the funnel sales funnel to be the primary source of revenue for your Internet business, it's also the most predictable and solid part of the sales funnel.
As I mentioned in the past, the sales funnel can be customizable as much as your creativity and resources allow.
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