What is a Marketing Funnel

What is a Marketing funnel? Why should every marketer use one?

It is a marketing strategy to encourage prospective customers to purchase items from your business. It's a sales process in which a visitor comes to your blog to seek information that may help solve a problem. However, via certain tools, you will be able to establish a relationship with each visitor.

This will allow you to understand the needs and wants of every visitor. This will help you to offer the best possible information for all users. If you gain the trust of your visitors they are more likely to buy your products. The visitor becomes a customer.

Certain customers turn out to be very loyal customers, willing to buy every product you advertise. A marketing funnel includes all of the steps required to bring a frequent user of your site into a loyal customer and buy every product that you sell.

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This is the ultimate goal of any online marketer. It is achievable by utilizing a funnel that is well-designed.

Your efforts to market are capturing the attention of people, and bringing them to your funnel. Once they complete the forms on your PERSONAL Lead Capture Page, they enter the funnel. Because no one will opt in to your lead capture page, I used the word "personal". They are looking to become as a leader and not a business.

The page for lead capture is where they enter into the funnel. When they click that "Sign up Now" or "Enter Here" button, they are entered into an entirely new idea in network marketing.

The most appealing aspect is that they are qualifying themselves to do it. It's their choice. They don't have anything to offer you other than yourself as a leader and mentor, and as someone who can assist to increase leads for their business.

This is how an advertising funnel functions.

The "front-end" The "front-end" is where you make a promotional offer that will attract and qualify potential customers who might be interested in buying your product later in the sales funnel. To get access to the free product, people must sign up (also called opt-in) and provide their email address as well as name, and in turn they are added to your list of email subscribers.

Now, you have these contacts on your email and you can send them related promotions that may be of interest to them.

When they sign to the offer, they'll be taken to a webpage that provides an affordable price, or what is known as the tripwire offer. This is where they're moving to your "back-end" of your funnel.

If they buy the low priced offer then they will be taken to a different offer at a higher price (normally known as an upsell). If the buyer purchases the higher-priced offer, they will be taken to another related product that is priced higher. This could go on for a long period of time.

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